So Swiz watch company swatch is about to launch a new line of men's directed watches entitled the "New Gent" collection.

In a bit of genius they have asked leading style vehicles to interpret the brief and come up with a campaign. People are then directed to their website and asked to vote for the best campaign....so I did...

This Wallpaper* submission is H-O-T conjuring up some nice 80's Bruce Springsteen and George Michael memories....other submissions are from i-D, L'Official, style.com, 1626 and Vice....just to name a few...

I forgot to mention that the below image of the Wallpaper campaign - the styling - amazing - and suddenly I remembered a fantastic ID bracelet I bought in Paris about 6 years ago at a flee market. I'll post images shortly -but basically I'm now going to incorporate one into my wardrobe on a regular basis....