LEGO GENIUS

I love a great campaign. A great campaign gives immediate insight into a brand. It captures the market in a single image, it tells you what the brand stands for, it makes you love or abhor the brand, it shows creative genius or sales orientated marketing.
This lego campaign to me is absolutely genius. Everyone knows lego, its been around forever, so needs no introduction. For this campaign they take famous cartoon characters and mould them down into crude form using the basic block of lego. It engages the audience as you take the challenge of identifying who's who. Its simple, smart, engaging and all these years on - lures me back in to my lego days.
Who's who? My favourite is Ernie and Bert.